Most (94%) of those surveyed, see online lead generation as a growth area that is significantly up from 82% last year.
A vast majority of both company respondents (82%) and agency respondents (85%) are expecting online lead generation to be more important to their own or their clients’ organizations over the next 12 months.
According to company respondents, a greater proportion of online lead generation budget is being spent on online (on average, 53%) than offline (44%).
An interesting finding is that almost three quarters of respondents (74%) said that they see online lead generation as its own distinct area of online marketing, a significant rise compared to 2007 when the equivalent figure was 64%.
It is apparent from the report that online lead generation is becoming a critical marketing activity. However many companies continue to struggle with several pain points when it comes to online lead generation activity from more than one source.
Internet has many free sources of sales leads - online directories such has YellowPages.com, SuperPages.com etc, association websites, membership directories, chamber of commerce lists, white pages, MLS listings. However creating mailing lists and cold-call lists by having to copy-paste them one by one to an Excel spreadsheet takes a lot a time.
Copy-pasting contact information is a tedious and time-consuming task that leaves sales professionals with little time for selling. ListGrabber automates this process by capturing the contacts on web pages, online directories, etc and transferring them into your database.
ListGrabber is a powerful lead generation software that allows you to build your lead database from various publicly available sources on the Internet. This tool extracts name, address, email, phone, fax number, etc. of business contacts from online directories, (yellowpages.com, superpages.com) email signatures, and spreadsheets and documents. It then transfers these details instantly into respective contact fields in your database.
You can capture thousands of sales leads and business leads from online directories in seconds. ListGrabber improves your connect time with prospects and increase your sales conversion ratio. Download a free trial of ListGrabber today and discover how this lead generation software helps in improving your sales.
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