Monday, May 4, 2009

Online Lead Generation with ListGrabber

Online lead generation reports 2008, produced by E-Consultancy and Clash-Medica, show that

Most (94%) of those surveyed, see online lead generation as a growth area that is significantly up from 82% last year.

A vast majority of both company respondents (82%) and agency respondents (85%) are expecting online lead generation to be more important to their own or their clients’ organizations over the next 12 months.

According to company respondents, a greater proportion of online lead generation budget is being spent on online (on average, 53%) than offline (44%).

An interesting finding is that almost three quarters of respondents (74%) said that they see online lead generation as its own distinct area of online marketing, a significant rise compared to 2007 when the equivalent figure was 64%.


It is apparent from the report that online lead generation is becoming a critical marketing activity. However many companies continue to struggle with several pain points when it comes to online lead generation activity from more than one source.

Internet has many free sources of sales leads - online directories such has YellowPages.com, SuperPages.com etc, association websites, membership directories, chamber of commerce lists, white pages, MLS listings. However creating mailing lists and cold-call lists by having to copy-paste them one by one to an Excel spreadsheet takes a lot a time.

Copy-pasting contact information is a tedious and time-consuming task that leaves sales professionals with little time for selling. ListGrabber automates this process by capturing the contacts on web pages, online directories, etc and transferring them into your database.

ListGrabber is a powerful lead generation software that allows you to build your lead database from various publicly available sources on the Internet. This tool extracts name, address, email, phone, fax number, etc. of business contacts from online directories, (yellowpages.com, superpages.com) email signatures, and spreadsheets and documents. It then transfers these details instantly into respective contact fields in your database.

You can capture thousands of sales leads and business leads from online directories in seconds. ListGrabber improves your connect time with prospects and increase your sales conversion ratio. Download a free trial of ListGrabber today and discover how this lead generation software helps in improving your sales.

For more info, Click here

For a free trial, Click here

Wednesday, April 29, 2009

How Good Are You at The Great Game of Marketing? Part 1

Power Tips from Give to Get Marketing

1. The Purpose of My Advertising -- Ads, Flyers, Letters, Etc. -- Should Be to Sell My Product or Service

Absolutely not true! Trying to sell your product or service in your advertising is like walking up to a stranger and saying, 'Will you marry me?'

If people don't know, like and trust you, they won't buy from you.

The real purpose of your advertising is to attract prospects -- people who have an interest in what you are selling -- to your business.

Your selling efforts are then directed specifically to those people who have the most interest in buying what you are offering.

2. Everyone is a Prospect for My Product or Service

Not true. If you try to get everyone's attention, you'll get no one's attention. Not everyone is going to be interested in what you are offering.

The more specifically you target your marketing efforts towards people who already have a genuine interest in what you are offering, the more attention and results you will get.

3. Marketing is About Tricking, Convincing, or Manipulating People into Buying My Product or Service

If you believe this, you won't be in business for long.

There's a name for people who do that -- they're called con-artists and snake-oil salesmen.

Marketing is about helping people get what they want. If they don't want what you are offering, move on and find someone who does -- or change what you are offering so that they do want it.

4. The Purpose of My Marketing Efforts Should Be to Create Awareness of My Business in the Marketplace

Big money-wasting myth!

You've probably heard it before from various media reps; 'You need to keep running your ads over and over again to gain marketplace recognition and awareness.'

Don't believe it. While Coca Cola, The Gap, and Disney can afford to spend millions of dollars to create mass market awareness and keep their names uppermost in the minds of the people in their marketplace, a small business can't.

Unless you have at least $100,000 to $200,000 a year to spend on awareness marketing in your local market, forget it. Mass awareness marketing is a game for the big guys, not for a small business.

Remember, the goal of media reps is to have you run your ads over and over and over again -- that's how they make their commissions. The concept of awareness marketing fits in very well with their goal, but not with yours.

You should be using what is called direct response marketing -- marketing that produces an immediate and direct response.


5. I Don't Need a Headline on My Marketing Pieces

False.

You need a headline on every marketing vehicle you use. That includes ads, flyers, letters, post cards, Web pages, e-mails, etc. Your headline for an in-person presentation, a telemarketing call, etc. would be your opening statement.

Your headline should attract your very best prospects and should tell them in an instant what you have for them.

Thank about how you read a newspaper. How do you decide which articles to read? By the headlines, of course.

Your headline will determine if your prospects will stop to read the rest of your message. If it doesn't grab your prospects and promise them something they want, they won't read the rest of your marketing piece. They're just too busy to waste their time trying to figure out if you have something of interest to them.

Eliminate your headlines, or use a bad one, and you have just wasted 90% of your marketing investment.

Tuesday, April 28, 2009

Web Forms to ACT

Use eMail-Lead Grabber to save your critical Web Form data to your database. eMail-Lead Grabber captures the form data and saves the data to your ACT! database.

eMail-Lead Grabber automatically processes leads submitted through multiple web forms and leads purchased from 3rd party websites, extracts specified information and transfers it instantly to your contact manager. It even schedules follow-up. eMail-Lead Grabber can save you hours spent on manual processing and data entry of email leads. FREE Trial

Process email leads and web forms faster. Spend more time closing sales than on email processing. eMail-Lead Grabber is a 'must have' tool for effective and efficient lead management.

To know more, Click here

To download the software, Click here

Monday, April 27, 2009

ListGrabber - Sales Leads Capture Tool

With the global economic downturn and shrunken marketing budgets in the backdrop, sales professionals have to be more aggressive and wiser than before to make the most of the available resources. Yes, despite the recession growing deeper and deeper, opportunities still exist. So, it is very important for a sales professional to always look for fresh leads and hot prospects even during a recession.

Where do you look for fresh leads? The unanimous answer is the internet, which is the major source of fresh leads that are available for free. Online Directories (yellowpages.com, superpages.com, whitepages.com, etc.), association websites, membership directories, MLS Listings, etc. are the few sources that offer free leads.

Now the main challenge is, how to get those hundreds of contacts into the database and build a prospect list? Manually entering each and every contact information on a daily basis is a tiresome and time-consuming task. As time is a very crucial factor in lead generation, particularly during tough times as this, an automation tool like ListGrabber can give you that winning edge over your competitors.

ListGrabber is a powerful lead capture tool that enables you to capture the name, address, email ID, phone number and other contact details of your prospects (multiple contacts) from any internet source in a single click and automatically transfer the contacts to your database. ListGrabber increases your productivity and offers more time for you to sell.

Download the fully functional trial version of ListGrabber today and reach more prospects before your competitor does!

Saturday, April 25, 2009

Quick marketing tip - Copy what works!

Source: jimsmarketingblog.com

One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That’s what today’s quick marketing tip is all about!

Copy what works

The next time you read a piece of marketing, which inspires you to take some kind of positive action; to call a business, email a business, visit their store, click a link etc - keep a copy of it. Ask your friends to do the same with any marketing material they read, which motivated them to take positive action too.

Collect these powerful marketing pieces and study them. Look to see what it was that inspired you or your friends to take action. This is a very fast way for you to identify the key elements required to make YOUR marketing messages more compelling!

Don’t forget to study everything. Pay particular attention to the following:

  • Was the headline (sometimes called a strapline) eye catching?
  • What kind of words and phrases did they use in order to motivate you?
  • Did they offer any guarantees?
  • Was there a special offer included?
  • Was there a ‘time sensitive’ element?
  • Was the marketing message long or short and to the point?
  • How easy did they make it for you to get in touch?
  • Did the message come via a trusted source?
  • Was there limited availability?
  • Did it arrive at just the right time?
  • Were there any testimonials or quotes from satisfied customers?

By studying what already works, you can develop massively more effective marketing for your own business.

Friday, April 24, 2009

How to capture free leads from yellowpages.com?

www.yellowpages.com is one of the major sources for finding free leads in the internet. It plays a very significant role in building prospect lists. Yellowpages helps you to search for contact details of businesses and people based on city or state. It also provides the location maps and driving directions for every contact that adds more value to the user.

Typically, the search results are displayed across multiple pages. Manually entering all the contact details into the database is a very tedious and time-consuming task. This is where a lead capture automation tool like ListGrabber can make a huge difference. ListGrabber captures all the contact information and transfers them to your destination application in a single click.

ListGrabber also helps you to capture contact information from multiple pages using AutoNext, an add-on, for ListGrabber Standard. It automates the capturing of contacts from multiple web pages. It replaces the task of manually navigating to the ‘Next’ page in a search result.

To know more about ListGrabber, Click here


For a free trial, Click here

Our Sales Specialists can help you identify the lead source that best suits your business and show how to build a quality lead database in just 10 minutes. Call 408-705-1106 or email vas@egrabber.com

Use coupon code LG20BLG to get 20% discount on ListGrabber.

Thursday, April 23, 2009

Email to Excel

If you have web forms on your web site you will recieve mail form responses in your email inbox. You can transfer this mail form information from emails to Excel.

You no longer have to manually keyin text from your emails to Excel spreadsheet. The mail form responses can be automatically extracted and transferred to Excel with eMail-Lead Grabber Excel.

Source: eGrabber.com

When your prospect submits a form on your website, places an order, be it an order form, support/sales inquiry form - eMail-Lead Grabber intelligently reads the emails received in your Inbox and transfers the data into Excel.

You can process the email leads(HTML/TEXT) purchased from lead vendors and transfers them to Excel Spreadsheet. It sends auto response follow-up whenever a prospect fills up an inquiry form on your website.

To know more about eMailLeadGrabber Excel, Click here

For a free trial, Click here

Call (Toll Free) 1-888-227-9175 or email sam@egrabber.com for a free 10-minute demo and streamline your email processing today!

Tuesday, April 14, 2009

Bluetooth Advertising Software

Bluetooth Advertising Software is for sales and marketing professionals who can use this software to deliver advertising files direct to cell phones and mobile devices of customers via bluetooth.

Bluetooth software asks for the permission of customer before delivering the content. You can use it to pulish your advertisements in a range up to 100 meters. You can send audio, text and video.

To know more, Click here

To download, Click here


Sunday, April 12, 2009

Top Sales - Internet Marketing Software

Source: ceeksoft.com

With Top Sales you can

  1. Maintain your business contacts
  2. Manage your online newsletters easily.
  3. Send personalized "Dear John" emails instead of generic "Dear Everyone" emails.
  4. Manage and organize your documents easily. Merge contact fields into MS Word documents. It allows you to create personalized letters, memos and faxes.
  5. Keep track of your orders, sales and inventory. Analyze and print sales reports.
Key Features and Benefits

Download

Thursday, April 9, 2009

Spreadsheet Presenter 3.1.1 - Shareware

For Sales and Marketing Professionals who use Excel for creating reports who needs to customize charts and reports in Microsoft Excel making them easier to read and follow, for presentations and reports the Spreadsheet Presenter is an Excel add-in Presentation tool that allows users to add new colors, highlights, notes, automate formatting tasks, take images, export reports and more in Microsoft Excel.

To know more about the product features and to download , Click Here

Image Source : jabsoft.com